Roberto's vision was to ensure that the design of each jewel was valued more highly than simply the size or color of its individual gems. The market had changed. Globalization was sweeping the world and consumers from all parts of the planet wanted the same thing: style.

Creativity, simplicity, straight, elegant lines were in vogue. Ostentation was out. H.Stern had to remain at the cutting edge, anticipating trends, fashions, and behavior. And that's exactly what it has done.

In the years since that anniversary, the company has launched collections inspired by the arts, architecture, music and fashion. It has created avant-garde campaigns and catalogs, that have been exhibited in museums and art galleries. It has even created a new look for its own stores, with clean and modern architecture. H.Stern has grown younger while respecting and preserving its roots. It has reinvented its own formula for success, and today, it remains a house of international renown.